Major League Memories
Atlanta seniors living with dementia were recently given a special treat designed to prompt their memories of America’s favorite pastime.
The National Alzheimer’s Association kicked off its newest engagement program, Major League Memories. Through a partnership with the MLB, local teams will bring baseball memorabilia to a residential or community care setting for people living with early-stage Alzheimer’s or related dementias. Retired players will share their stories and lead discussions about favorite games, nostalgia, and other ballpark memories.
Back in June and other times this summer, Atlanta Seniors living with dementia were able to use all their senses in this nostalgic activity. They were able to feel the padded leather baseball gloves, see the bright red stitching of Rawlings on the glove, taste popcorn and enjoy the smell of roasted peanuts, as well as the sounds of a crowd cheering and announcers going wild in a video-recording of Hank Aaron smacking his record-breaking homer.
“This is a perfect fit,” said Andrew Christy, a specialist in strategic partnerships and events for the Alzheimer’s Association’s national office in Chicago. “There’s nostalgia, baseball memories, childhood memories. So many different connections coming together. There’s the family aspect of it too.”
For now, Major League Memories is a pilot program only offered this summer in Atlanta and Los Angeles through partnerships with the Braves and the Los Angeles Dodgers. There are plans to eventually expand the program nationwide and have all major league teams participate.
Help us support the Atlanta Braves and Alzheimer’s Association efforts even further and join us on Friday, August 10th at 7:35 PM for the
Braves vs. Brewers. Bring your loved ones who are in the early stages of dementia so that they can engage in all their senses and enjoy a trip down memory lane!
Home Run Porch tickets are available below, with $9 off each ticket sold donated back to the Alzheimer’s Association to advance Alzheimer’s care, support, and research. Fans are encouraged to wear purple to show their support and help spread awareness!